Threats facing financial institutions today

Despite efforts to remain secure, financial services make up 35% of all data breaches, earning the unfortunate title of most breached sector. It provides multiple avenues for cybercriminals to monetize their skills through extortion, theft, and fraud. These incidents compel businesses and individuals to take cybersecurity seriously. How prepared is your business? A good starting […]

Enhance content through social media

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s […]

Your SMB needs these Facebook tools

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free […]